Webflow Enterprise: The Complete Guide for Marketing Teams

Empower your marketing team to build and manage high‑performance websites faster, without heavy reliance on developers. Explore how Webflow's visual development platform for enterprises stacks up against WordPress VIP, Adobe Experience Manager (AEM), and Sitecore.

Webflow Enterprise Overview

Webflow Enterprise is the enterprise-tier offering of Webflow – a leading visual web development and content management platform. It enables organisations to design, build, and publish websites using a completely visual canvas, without writing code.

Teams can visually create layouts and content with pixel-perfect control, while the platform automatically generates clean HTML, CSS, and JavaScript. This means marketing and design teams can launch new web pages and updates rapidly, without waiting on lengthy development cycles.

In addition to its no-code design capabilities, Webflow Enterprise provides the robust infrastructure and features that large businesses expect. It offers global cloud hosting with built-in content delivery networks for fast load times, and it can seamlessly scale to handle millions of visitors per month.

Advanced security measures (including enterprise-grade SSL, SOC 2 compliance, and DDoS protection) are in place to protect data and uptime. Webflow Enterprise also includes features like custom code integration, APIs for extensibility, and granular roles and permissions for team governance.

Enterprise clients benefit from dedicated support (such as a customer success manager and 24/7 priority assistance) to ensure their mission-critical sites are always running smoothly.

Many forward-thinking companies have adopted Webflow Enterprise to gain agility and control. It's used by teams at well-known organisations like TED, The New York Times, and Philips, underscoring its credibility in high-performance enterprise environments. In the sections below, we'll compare Webflow Enterprise to other top enterprise CMS platforms and dive deeper into its key benefits.

Webflow Enterprise platform interface

Webflow vs Other Enterprise CMS Platforms

How does Webflow Enterprise compare to other popular enterprise CMS options? The table below provides a high-level comparison of Webflow Enterprise with WordPress VIP, Adobe Experience Manager (AEM), and Sitecore across key criteria:

Aspect Webflow Enterprise WordPress VIP Adobe Experience Manager Sitecore
Development Model Visual development (no-code design); build pages without coding Traditional CMS with code-based theme and plugin development; some visual builders available Developer-driven (Java-based templates and components) Developer-driven (.NET-based implementation and customization)
Time to Market Very fast – launch new pages or sites in days/weeks via visual design Moderate – faster than custom builds, but setting up themes/plugins and custom code takes time Slow – enterprise projects often take months of development Slow – lengthy development cycles for complex builds
Design Flexibility High – unlimited design freedom with a visual CSS-style canvas (not restricted to templates) Medium – flexible with custom themes or page builders, but predefined templates limit non-developers High (in theory) – flexible layouts possible but must be pre-built by developers High – flexible via developer customization of components, not easily changed by end-users
Performance & Scalability High – optimised, clean code output; global CDN and auto-scaling hosting for fast load worldwide Good – can leverage CDN and caching; performance depends on plugin usage and hosting setup Robust – enterprise-grade performance if on Adobe's managed infrastructure; requires tuning due to heavy platform Robust – can handle enterprise loads with proper infrastructure; requires significant server resources and tuning
Security Strong – platform-managed security (SSL, 2FA, DDoS protection); minimal attack surface (no third-party plugins needed) Good core security – WordPress VIP adds safeguards, but reliance on many plugins can introduce vulnerabilities Enterprise-level – includes extensive security features, but requires ongoing patches and expert administration Enterprise-level – strong security capabilities, but depends on proper configuration and regular updates
Roles & Governance Granular roles and permissions (Enterprise feature) for content editors, designers, and admins; simple content approval workflows Basic roles (Admin/Editor/Author) available; advanced permissions or workflows require additional plugins Advanced user roles, permissions and content workflow (approval processes) built-in Advanced user roles and governance features built-in (workflow, permissions, etc.)
Support & SLA Dedicated enterprise support with 24/7 priority support and a customer success manager; uptime SLAs for reliability Dedicated support from WordPress VIP team for infrastructure issues; large community for general help (self-service) Premium support from Adobe (with support contracts); network of certified Adobe partners Vendor support available with Sitecore licence; relies on certified partners and in-house developers
Integrations Flexible – API and custom code support for integrations; can embed third-party tools (e.g., marketing analytics, CRM forms) easily Extensive – vast plugin ecosystem and REST APIs allow integration with most third-party systems Extensive – integrates with Adobe Marketing Cloud products out-of-the-box; APIs available for other integrations (development required) Extensive – integrates with marketing automation, CRM, etc., especially within Sitecore's ecosystem (requires .NET development)

Note: WordPress VIP is the enterprise offering of WordPress, providing managed hosting and VIP support on the popular open-source CMS. Adobe Experience Manager and Sitecore are comprehensive digital experience platforms that offer broad functionality beyond web content management, at the cost of higher complexity and development effort.

As shown above, Webflow's approach contrasts with traditional platforms in key ways. It emphasizes a visual, agile workflow where marketing teams can make changes directly, whereas legacy platforms like AEM and Sitecore require extensive developer involvement for most updates.

Webflow's fully managed infrastructure also offloads hosting and security burdens from your IT team.

Notably, WordPress's reliance on third-party plugins has been identified as a major source of security risk – one report found that 98% of WordPress vulnerabilities stem from plugins. By avoiding that plugin bloat, Webflow Enterprise offers a leaner, more secure foundation out-of-the-box.

Key Webflow Benefits Breakdown

Below we explore the core benefits of Webflow Enterprise in more detail, and how each helps your team:

Visual Development

Webflow's visual designer gives you complete freedom to create and update web pages without writing a single line of code. Marketing and design teams can visually layout pages, style content, and publish changes using an intuitive drag-and-drop interface that directly manipulates the real website.

Speed to Market

Projects that might take months on traditional enterprise CMS platforms can often be completed in weeks with Webflow. The visual development workflow and integrated hosting dramatically accelerate the time from concept to live website. Teams can publish new landing pages or campaign content on the fly.

Performance & SEO

Webflow Enterprise sites are optimised for performance out of the box, which also boosts SEO. The platform automatically implements best practices like lazy-loading images, minified code, and caching to ensure pages load quickly. All content is delivered via Webflow's global CDN, reducing latency for users around the world.

Enterprise-Level Hosting

With Webflow Enterprise, hosting and scalability are handled for you by Webflow's managed infrastructure. This means your website runs on a highly available cloud network capable of handling enterprise traffic loads. Webflow's architecture automatically scales to accommodate traffic spikes.

Advanced Security

Security is a top concern for enterprise web teams, and Webflow Enterprise is built with a security-first approach. All Webflow sites are served over SSL encryption by default, and Enterprise workspaces support Single Sign-On (SSO) integration for user authentication. Webflow's hosting includes advanced DDoS mitigation and continuous monitoring.

Dedicated Support and SLAs

Webflow Enterprise customers receive priority support to keep their operations running smoothly. This includes access to 24/7 support with faster response times and a dedicated Customer Success Manager who understands your project and objectives. Should any issue arise, you have Webflow experts on call at all times.

Integrations and Extensibility

Modern marketing stacks rely on a variety of tools – from analytics and CRM to marketing automation. Webflow Enterprise is designed to integrate smoothly into your ecosystem. It offers a robust API that lets developers programmatically interact with content, enabling headless CMS use-cases or custom integrations.

Governance and Roles/Permissions

In an enterprise setting, controlling who can do what on the website is crucial. Webflow Enterprise offers granular roles and permissions to enforce governance policies. You can assign team members specific roles – for example, some users can have Designer access, while others have Content Editor access.

Reduced Dependence on Developers

A key outcome of all the above advantages is a dramatically reduced dependence on software developers for day-to-day website operations. Webflow Enterprise empowers marketing teams to handle most website content updates, page design changes, and new launches internally. Routine tasks no longer require opening IT tickets.

Why Work with a Webflow Specialist

Implementing an enterprise CMS is not just about the technology – it's also about having the right expertise to leverage it fully. This is where partnering with a Webflow-specialised digital agency can make a significant difference. Professional Webflow Enterprise Partners have deep experience in deploying Webflow for large organisations. Before you begin your search, review these critical questions to ask when hiring a Webflow agency.

Here's why working with a specialist is beneficial:

01
Expert Guidance & Best Practices

A Webflow-focused agency brings in-depth knowledge of the platform's capabilities and limitations. They can guide your team on best practices for structuring content, designing for scalability, and utilising advanced features like custom code embeds or complex animations responsibly. This ensures you get an enterprise-grade result without trial-and-error.

02
Efficient Implementation

Experienced Webflow developers and designers can ramp up your project quickly. They know how to rebuild complex websites in Webflow efficiently, often by using proven frameworks, components, and processes honed on past projects. This reduces development time and avoids common pitfalls. With specialists at the helm, you can achieve a smooth migration from legacy systems (e.g., moving from WordPress or AEM into Webflow) with minimal downtime.

03
Custom Solutions & Integration Support

While Webflow covers a lot out-of-the-box, enterprises often have unique requirements – whether it's integrating with a legacy API, implementing a specific design system, or ensuring content migrates perfectly. A Webflow specialist agency can develop custom code or integration solutions to extend Webflow as needed. For example, if you need to connect Webflow forms to an internal CRM or build a dynamic component not native to Webflow, an experienced partner can implement that securely. They also liaise with Webflow's support and engineering teams on your behalf if advanced help is required.

04
Training & Team Enablement

A specialist doesn't just deliver the site and walk away. Professional Webflow agencies provide training sessions and documentation to upskill your marketing team on using Webflow's Editor and best practices. This empowers your staff to take over day-to-day content management confidently. Having guided brands through this transition, experienced agencies can anticipate what your team needs to learn and ensure a successful handoff.

05
Local Experience & Ongoing Support

Working with a local Webflow Enterprise agency ensures they understand the needs of organisations in your region and offer support within convenient time zones. Their partnership doesn't end at launch – they remain available for ongoing assistance, whether it's adding new features, performing updates, or optimising the site as your needs evolve. With a specialist partner, you gain a long-term ally who is invested in your digital success.

06
Proven Track Record

Working with a Webflow specialist gives you confidence from day one. Experienced agencies have supported clients like major banks and enterprises on Webflow Enterprise, demonstrating success in high-stakes projects. Their track record means they can show real examples of enterprise Webflow sites and the results achieved, so you know you're in capable hands. They understand how to meet strict brand guidelines, compliance requirements, and performance benchmarks on this platform.

Case Study: Bank Australia on Webflow Enterprise

To see these advantages in action, consider Bank Australia – one of the country's leading customer-owned banks – which runs its public website on Webflow Enterprise.

Bank Australia needed a modern, user-friendly website that reflected its brand values and allowed its marketing team to manage content with greater autonomy.

The bank's previous site was built some time ago on a traditional platform that had become inflexible and costly to update, hampering the digital team's agility.

After a comprehensive evaluation of various CMS options, Bank Australia selected Webflow Enterprise as the foundation for their new site. The decision was driven by Webflow's ability to empower a marketing-led approach: it provides the bank's staff with the flexibility and ease of content management through no-code features.

With Webflow, Bank Australia's marketing and communications team can now create and modify pages without needing to write code, enabling them to react quickly to business needs or campaign opportunities, while leaning on their Webflow Enterprise agency IGNITE®, for more substantial or complex tasks.

Webflow helps ensure the site meets its high standards for accessibility and performance, but more importantly, the site is now far easier to maintain: Bank Australia's team can independently publish updates in a fraction of the time it used to take.

Bank Australia website on Webflow Enterprise

Hire a Webflow Expert

Ready to explore what Webflow Enterprise could do for your organisation? Get in touch with our expert team to see the platform in action.

We will connect you to a Webflow Specialised agency that will provide a personalised walkthrough of Webflow's enterprise capabilities and discuss how it compares to your current CMS environment.

This one-on-one session is a great opportunity to address any specific questions about integration, migration, or the benefits for your use case.